This is a proactive program that enables students to have a good mastery of understanding and unfolding consumers’ hidden intentions or desires in order to develop marketing strategies that can permit the enterprise to meet and go beyond customer satisfaction. In more precise terms it will give students the potential to be able to open the consumer’s black box in order to know what the customer desires, how the consumer purchase, why he purchases, and the influences behind the purchase. Knowledge of this kind paves the way for the development of domestic and international marketing strategies that give the organization a competitive place in the market.
Successful students at the end of this program can serve as marketing managers, purchase and suppliers managers, sales managers, and even general managers in both lucrative and non-lucrative organizations at the local and international levels. They can equally serve as sole proprietors in their own enterprises.
Upon graduation with the Bachelor’s certificate in Marketing trade sales, the students could choose to pursue further studies by:
- Spend one more year to earn in degree in any related management fields
- Enroll in any International Professional Certification program, such as ABE –UK, PMP –USA, etc. Further details (Link to ABE)